UX • Interface Design • Prototyping • Marketing • Code • Illustration
REalyse is a PropTech startup, based in London, that is out to change the way property developers and investors access, aggregate and present their data. The software surfaces residential property data which can be manipulated by the user to improve property investment decisions. They recently closed their seed round of funding with a total of £500,000 from four investors.
I joined the co-founders of REalyse initially as a consultant providing feedback on some of the work their development team was producing. Eventually, I transitioned into a contract-based role as their lead product designer focusing on working through user flows, running user interviews, developing an on boarding experience increasing new customer signups while reducing account abandonment, establishing a visual design language, designing and developing the front-end of both the marketing website and the web app.
Over a period of six months, I worked with the team to help them position themselves for their upcoming round of funding, as well as helping them offer the best go-to market solution possible.
Made with my